Privacy policy

AURORA manages this store and website, including all related data, content, features, tools, products, and services to provide you, the customer, with a curated shopping experience (the “Services”). AURORA uses Shopify technology to provide these Services. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase, or carry out any other transaction through the Services, or when you communicate with us by any other means. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how your personal information is collected, used, and disclosed as described herein.

Personal Information We Collect or Process

When we use the term “personal information,” we refer to any data that identifies you or can reasonably be linked to you or another person. Personal information does not include anonymously collected or de-identified data that cannot reasonably identify or be linked to you. Depending on how you interact with the Services, where you live, and what is permitted or required under applicable law, we may collect or process the following categories of personal information — including inferences derived from such information:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including credit card numbers, debit card numbers, financial account details, payment card information, transaction details, payment method, payment confirmation, and other payment-related information.
  • Account information including your username, password, security questions, preferences, and settings.
  • Transaction information including items you browse, add to your cart, save to your wishlist, purchase, return, exchange, or cancel, as well as your previous transactions.
  • Communications with us including information you provide when contacting customer support or submitting complaints.
  • Device information including information about your device, browser, network connection, IP address, and other unique identifiers.
  • Usage information including information regarding your interactions with the Services, such as how and when you use or browse them.

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide your personal information.
  • Automatically through the Services, including information from your device when using our products or services or visiting our websites, as well as through cookies and similar technologies.
  • From our service providers, including when we engage them to enable certain technologies or when they collect or process personal information on our behalf.
  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

Providing, Personalizing, and Improving the Services

We use your personal information to provide the Services, including fulfilling our contract with you, processing payments, managing orders, remembering your preferences and items of interest, sending account notifications, processing purchases, returns, exchanges, and other transactions, creating and managing your account, arranging shipping, facilitating returns and exchanges, enabling reviews, and offering a personalized shopping experience such as recommending products related to your purchases. This may include using your personal information to customize and improve the Services.

Marketing and Advertising

We use your personal information for marketing and promotional purposes, including sending commercial, advertising, and promotional communications via email, text message, or postal mail, as well as displaying online advertisements about products or services on the Services or other websites, including based on items you have previously purchased, added to your cart, or viewed.

Security and Fraud Prevention

We use your personal information to authenticate your account, provide a secure shopping and payment experience, detect, investigate, or act against fraudulent, illegal, harmful, or malicious activities, protect public safety, and ensure the security of our Services. If you choose to create an account, you are responsible for maintaining the confidentiality of your login credentials. We strongly recommend that you do not share your username, password, or other account information with anyone.

Communicating With You

We use your personal information to provide customer support, respond to your requests, deliver services effectively, and maintain our business relationship with you.

Legal Reasons

We use your personal information to comply with applicable laws, respond to valid legal requests (including requests from law enforcement or government authorities), investigate or participate in legal proceedings, and enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes consistent with this Privacy Policy. These circumstances may include:

  • With Shopify, vendors, and other third parties who provide services on our behalf (such as IT management, payment processing, analytics, customer support, cloud storage, order fulfillment, and shipping).
  • With business and marketing partners to provide marketing services and personalized advertising. For example, we use Shopify to support personalized advertising through third-party services based on your online activity across different merchants and websites. Our partners will use your information according to their own privacy policies. Depending on where you reside, you may have the right to request that we do not share your information for personalized advertising purposes.
  • When you instruct, request, or otherwise consent to the disclosure of information to third parties, such as for shipping products or using social media widgets or login integrations.
  • With our affiliates or within our corporate group.
  • In connection with business transactions such as mergers or insolvency proceedings, to comply with legal obligations, enforce our Terms of Service or policies, and protect the Services, our rights, and the rights of our users or others.

Relationship With Shopify

The Services are hosted by Shopify, which collects and processes personal information regarding your access to and use of the Services in order to provide and improve them. Information you submit through the Services may be transmitted to and shared with Shopify and third parties located in countries outside your own.

To help protect, develop, and improve our business, we use certain advanced Shopify features that incorporate data and insights obtained from your interactions with our store, other merchants, and Shopify itself. In these circumstances, Shopify is responsible for processing your personal information, including responding to requests related to your rights regarding such processing.

For more information about how Shopify uses your personal information and the rights you may have, please review Shopify’s Consumer Privacy Policy.

Third-Party Websites and Links

The Services may contain links to websites or online platforms operated by third parties. If you access third-party websites, we encourage you to review their privacy and security policies. We are not responsible for the privacy, security, accuracy, completeness, or reliability of third-party websites or services.

Information you share in public or semi-public spaces, including on third-party social media platforms, may also be visible to other users and may be used without restriction by us or others. The inclusion of such links does not imply endorsement unless expressly stated.

Children’s Data

The Services are not intended for use by minors, and we do not knowingly collect personal information from children under the age defined by applicable law. If you are a parent or legal guardian and believe a child has provided us with personal information, please contact us to request deletion.

As of the effective date of this Privacy Policy, we do not knowingly “sell” or “share” personal information of individuals under 16 years of age as defined under applicable law.

Security and Retention of Information

Please note that no security system is completely secure, and we cannot guarantee absolute security. Information transmitted to us may not be secure during transmission, and we recommend avoiding insecure channels when sending sensitive or confidential information.

We retain personal information for as long as necessary to maintain your account, provide Services, comply with legal obligations, resolve disputes, or enforce agreements and policies.

Your Rights and Choices

Depending on where you reside, you may have some or all of the following rights regarding your personal information:

  • Right of access – Request access to the personal information we hold about you.
  • Right to deletion – Request deletion of your personal information.
  • Right to correction – Request correction of inaccurate personal information.
  • Right to data portability – Request a copy of your personal information and transfer to a third party in certain circumstances.
  • Right to object to sale or targeted advertising – Depending on applicable law, you may object to the sale or sharing of your personal information for personalized advertising purposes.

If you visit our website with the Global Privacy Control opt-out signal enabled, we may automatically treat it as a request to opt out for that browser and device. More information is available at:
Global Privacy Control

Managing Communication Preferences

We may send promotional emails, and you may unsubscribe at any time using the unsubscribe link included in those emails. Even if you opt out, we may still send non-promotional communications related to your account or orders.

You may exercise these rights through the Services or by contacting us using the information below. We will not discriminate against you for exercising your rights. We may need to verify your identity before processing your request.

Complaints

If you have complaints regarding how we process your personal information, please contact us using the details below. Depending on your location, you may also have the right to appeal our decision or file a complaint with your local data protection authority.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country where you reside.

If we transfer your information outside the European Economic Area (EEA) or the United Kingdom, we will use recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses (SCCs) or equivalent UK-approved agreements, unless the destination country has been deemed to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for operational, legal, or regulatory reasons. We will post the updated Privacy Policy on this website, revise the “Last Updated” date, and provide notice where required by law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or if you wish to exercise your rights, you may contact us at:

Email: createaurora.shop@gmail.com